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Monitoring na prodajnih mestih

Monitoring na prodajnih mestih

1. WHAT IS MONITORING?

Monitoring is a service which encompasses monitoring and analysing the situation of the client’s products at the point of sale. It is a tool used to identify and correct irregularities in in-store sales promotion activities, monitor the situation of the company’s products in the store and obtain key information important for a timely response to market developments. The costs of monitoring are insignificant in comparison with the risks the company may face without realistic information from the field. The activities of the “MONITORING” service encompass a thorough and systematic inspection of chosen stores.
 

2. OBJECTIVES AND ADVANTAGES OF MONITORING

  • It helps you make marketing decisions.  
  • The Monitoring tool provides a picture of the situation at the point of sale. 
  • It helps you make better and less risky decisions.
  • It identifies problems with your products at the point of sale and ways to resolve them.
 


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Monitoring na prodajnih mestih Monitoring na prodajnih mestih naprej